Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Brianne West, the CEO and Founder, launched Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, the brand boasts over 100 products in its range. Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through sustainable business practices.

Ethique's products are conscious and concentrated, spanning haircare, skincare, and body care, all designed to make the transition from plastic bottles easier. Notably, all Ethique products are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free, with 100% plastic-free packaging.

Helping to rid the world of single-use plastic bottles is just one part of Ethique's mission. As of 2021, the brand has saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is only the beginning of Ethique's regenerative journey.

Ethique's Compact by Design initiative focuses on sustainability, where small changes in product size and weight lead to lower carbon emissions. By removing excess air and water, Ethique's products require less packaging and become more efficient to ship. These small differences in product size and weight cumulatively result in significant carbon emission reductions.

One example of Ethique's sustainable products is the Calming Shampoo Bar. This soap-free, lime-scented bar gently cleanses the scalp, helping to soothe and nourish it with a rich lather. The bar's nourishing ingredients, including a powerful blend of neem and karanja oils, soothing oatmeal, cocoa butter, and coconut oil, provide softness and shine to the hair.

Each Calming Shampoo Bar lasts for at least 80 washes, equivalent to three bottles of liquid shampoo, making it an economical and eco-friendly choice. The bar comes in recyclable, home-compostable packaging, allowing users to easily return the nutrients to the soil.

Ethique's commitment to sustainability extends to its ethical and sustainable ingredient sourcing. The brand's products are formulated using vegan, cruelty-free, palm oil-free, paraben-free, and renewable ingredients, sourced from sustainable producers paid a fair wage.

By offering conscious, concentrated, and plastic-free products, as well as implementing regenerative business practices, Ethique is leading the charge in revolutionizing the cosmetics industry and regenerating the planet. The brand's unwavering dedication to sustainability and ethical sourcing makes it a standout in the field of eco-conscious beauty.

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